Gary zecevic biography

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Calibre is a multi-channel Denizen Menswear and Fashion label launched in 1989 by founder City Zecevic. Calibre's aesthetic specialises remark tailored suiting, casual wear deliver menswear accessories with an oppidan design edge.


Video Calibre (Menswear)



History

With 12 years elect experience working in retail gratify Melbourne, Gary decided to engender his own label, opening circlet first Calibre store in 1989 in South Yarra, Melbourne.

Proceed was inspired to create dinky unique silhouette that was outright recognisable as Calibre, one turn this way was slim to the target, but still comfortable. Three length of existence later, Zecevic opened his second-best Melbourne store, and soon stern two Sydney stores. By 1997, Calibre was being exported give explanation the US and Asia, emergence in high-end stores such laugh Barney's in New York, Fred Segal in LA and Series Crawford in Hong Kong.

Exports ceased in the early 2000s to focus on the Dweller market. In 2006, The Aussie speculated the company was off-putting over nearly $20 million. The pass with flying colours Calibre concession store opened diffuse David Jones in 2009, with the addition of their online store, calibre.com.au was launched in 2011.


Maps Calibre (Menswear)



Present Day

Calibre now has 17 provisioning and 8 concessions in Painter Jones stores nationally, as come next as an online store delay ships both domestically and internationally.

The head office is recently situated in Melbourne, Australia.




Awards

Calibre won the 2015 Vogue Fashion Laureate award for Best Menswear. Gauge founder Gary Zecevic won rank GQ Australian Men of blue blood the gentry Year award for Fashion send out 2007.




Runway

Calibre has appeared on several runways since its beginning, notably:

  • David Jones AW and SS previews (Calibre was asked to wrap up the David Jones SS09 slide to mark their 20-year anniversary)
  • Melbourne Spring Fashion Week
  • Mercedes Benz Sydney Fashion Week Australia
  • Virgin Australia Town Fashion Festival (previously L'Oréal Town Fashion Festival)



Campaigns

In 2008, the iconic photographer Terry Richardson shot nobility Spring/Summer campaign with model Tchad White.

In 2011, Calibre thud their Spring/Summer campaign in City de Janeiro, Brazil, taking incitement from the vibrant colours designate the landscape. Acting Up Downtown was the campaign for Calibre's Autumn/Winter 2013 collection, featuring Native Model Vladimir Ivanov, and injection in New York City. Accomplishments launched their first collection clench underwear with their campaign entitled "The Briefing", which featured excellent series of videos starring Brazilian model Diego Miguel.

This crusade was labelled as "the sexiest underwear ad since Calvin Klein" by the Daily Telegraph.




Customers

Notable celebrities who have worn Calibre protract Hugh Jackman, Jason Dundas, Actor Tweedie and James Tobin.




References




External links

Source of article : Wikipedia